View Full Version : Rumors of a New Ad Campaign
defaultmike
2005-01-11, 08:24
http://www.creativx.com/more.php?id=544_0_10_0
Facts:
Apple doesn't advertise OSX or its hardware, nearly as much as it should (save the iPod).
Jon Manzione is a tool... however, if what he's saying here is true (I didn't quite understand if he was suggesting it, or reporting it), then, he is right.
I for one think that Apple could achieve great things if they did advertise more their products, specifically if such a massive campaign was created.
SonOfSylvanus
2005-01-11, 08:30
In related news:
MWSF/Apple/Jobs make frontpage news at bbc.co.uk/technology (http://news.bbc.co.uk/1/hi/technology/default.stm)
Several new pages (http://forums.applenova.com/showthread.php?t=3232) appear at apple.com
thegelding
2005-01-11, 08:38
http://www.creativx.com/more.php?id=544_0_10_0
Facts:
Apple doesn't advertise OSX or its hardware, nearly as much as it should (save the iPod).
i will channel pscates...mmmmmmmmmmmmm, ah got it...
"about "f"ing time apple"
or something like that
g
does paul use the f word?
defaultmike
2005-01-11, 08:52
I personally think it'd rock if apple did that. I mean, if they advertise OSX and let people know that they can run it for less than $500 (headless mac) that'll bring a bunch of switchers in!
Imagine the "oohs and ahhhs" of Joe-Celeron-Dell when he sees Dashboard, Expose, iPhoto...
sparingly (http://forums.applenova.com/search.php?searchid=) :D
the internet is a scary place...
removed ;)
pscates2.0
2005-01-11, 09:08
Hey knock it off. I use it only in great anger, or in moments of jest and so forth. But I'm trying REALLY hard this past year or two to clean it up though.
Paul, remove that link...don't put me on display like that, please? Thanks. :(
And yes (on topic), thegelding is correct...he DID channel me properly.
;)
I think it would be wonderful if they were a little more aggressive in touting their OS and digital hub software. Definitely!
torifile
2005-01-11, 09:33
Sure sounds nice but he is just making this stuff up off the top of his head. :rolleyes: He offers no proof at all. Any one of us could have come up with a more convincing rationale for why a new ad campaign will be launched. He is the ultimate tool.
pscates2.0
2005-01-11, 09:43
I just read The Tool's article (I don't know this guy, but if everyone is calling him a tool, who am I to rock the boat? :p ). He's not saying anything I haven't been beating to death for 2-3 years.
:\
I don't know this fella. Is he the one who sues Apple frequently, or lodges complaints? You know the one I'm referring to, the guy with the chipped Cube or something? Is this guy him, and, therefore, the source of his toolification?
torifile
2005-01-11, 09:54
I just read The Tool's article (I don't know this guy, but if everyone is calling him a tool, who am I to rock the boat? :p ). He's not saying anything I haven't been beating to death for 2-3 years.
:\
I don't know this fella. Is he the one who sues Apple frequently, or lodges complaints? You know the one I'm referring to, the guy with the chipped Cube or something? Is this guy him, and, therefore, the source of his toolification?
Yes.
He's also the one who, over during the AI blackout days, posted on MacNN how much faster the retail version of OS X 10.0 was than the 4k78 version everyone had for weeks beforehand. Of course, they were identical, but he's just that type of person.
He's not saying anything I haven't been beating to death for 2-3 years.
Right.
He is simply repeating what we all know to be the best way for Apple to move forward from a corporate stand point.
But.. Will that be good for Apple?
I am afraid I am concerned that we are going to see a dilution of what Apple is, if they go down this route.
On a side note.. The reference to the delays in Longhorn got me thinking... Longhorn will not come out until OS X in it's present incarnation is complete.. The simple fact is that M$ do not have enough material to simply copy and call their own OS. They have no direction with any new OS and they are again waiting for pointers from companies such as Apple and Sun and a few others... This is the way it has always been. :D
pscates2.0
2005-01-11, 11:16
He is simply repeating what we all know to be the best way for Apple to move forward from a corporate stand point.
But.. Will that be good for Apple?
I am afraid I am concerned that we are going to see a dilution of what Apple is, if they go down this route.
But what "route" is this? :confused:
Are you concerned that Apple will lose its quality, or its niche status that allows it to stay focused on things the way it does, and fly under most people's radar?
I'm not sure I understand why you're concerned, asking "will that be good for Apple" and so forth.
What are some of the ways it wouldn't, or that concern you?
I don't ever expect Apple to be a 50% marketshare type of thing. But I wouldn't mind a healthy, "everyone knows about it now" 5, 8 or 10% someday.
Are you concerned they'll dumb down and "go cheap", to appeal to the masses?
I knew I would be asked to qualify that. :)
You basically hit the nail on the head.
I am worried about quality. Not necesarily that they'll dumb down.... Thats a hard one to answer as some people (not me) would say they are 'dumbed down' machines in that they are easy to use!
I think they are easy to use because they are quite focused in what they do, and they allow people to do quite impressive but simple things very effectively and very easilly. This allows people to expand their range of skills as the machine and software combo almost encourages this by making creative work easy. The whole environment feels like that. That is one of the magic things about Apple, and it's products. Yet, there is still that space to expand and take on quite complex and challenging projects and not have to fight with the bad design, or limitations of implementation of software and hardware to achieve those aims.
Right now they do pander to a niche market.
The machines are focussed.
Somtimes the hardware is less than we might want.
I'll qualify that.. If for example the iPod Micro or whatever has no screen it will have been done in a way that we can all come to understand and appreciate, although it might be initially frustrating.
A massive amount of thought an care goes into Apple products whilst still being balanced against a bottom line...
This will change as they get more cash flow, as certain people in the company become more important and the company itself mushrooms and it's internal communication starts to change in it's dynamic.
I am concerned that as their market share increases in order to support that very appealing style of growth they will have to become all things to all people.
Macs are significantly more sophisticated than they were a few years ago; under OS 9.
I already see a lot more techy things going on in mainstream areas on the net, and a great interest in Unix and the things 'under the hood.' Whilst this is appealing to me as a techie it kind of flys in the face of the reason I chose to use Macs. i do understand what is happening under the hood but I chose not to be bothered with it when using one...
I use Macs because they are machines to create with and not machines which you tinker with. They are also not game machines, or the kind of machine the hobbiest techie plays with.
When I came home from a hard day at the office I didn't want to be on an Indigo or a souped up PC, I wanted to be on a machine that was a joy to use, didn't crash, didn't have issues because of an operating system, or hardware that was messy. I wanted to focus on the simple things; such as the letter I was writing, or the complex piece of music I was working on ni an environment that felt creative.
You don't see many modded Ferraris, but you do see a lot of modded Fords. Does that analagy make sense?
I am also worried that this 'all things to all people' will dilute the focus of Apple applications.
I have to express concrn at the diversification going on in a company which makes the worlds best computers and software.
If they get into set-top-boxes and ipods and ivideos and whatever else they will become more and more of a consumer electronics firm and not the craftsmen that make fantastic computers.
To my mind, we all live a contradiction. We all want to see Apple succeed and grow... but the more it does the less it will be the creator of what brought us here.
Am I the only one that thinks this iPod thing is getting out of hand?
Perhaps this next Keynote will bring things back into perspective... but I would rather the iPod and even some of the other things like 'Asteroid' were part of a subsiduary, or even (god forbid) a third party producer...
I applaud the headless-mac idea and the idea of more people loving these machines, but I am very very concerned that we'll all be here in a few years time in a forum that is much like the forums that PC users have to endure and that itself will be when we know that this thing has changed and we'll all lament the days of the IIfx and the Newton...
Perhaps I've had too much Bacardi... :D
EDIT - And another thing... This virus issue... Let's be honest.. Yes the system is more secure that Linux and Windows... but all systems are vulnerable and by far the biggest reason that the Mac has no virus (viri?) is that there are not enough of them to make them a target for people. There are not enough pissed off hackers / loonies / cyber-psychos to want to bring down the evil-Apple-empire.. But when there are, and believe me the iPod is making Apple a target you'll see them, and we'll be fine... But all those people who have just bought a cheap headless-Mac and regulalry trashed their PeeCees 'cos they didn't know what a virus checker was (thought you got that done at the STD clinic) will also get hit and we'll all here about how vulnerable OS Z, or whatever is...
Definitely too much Bacardi! :no:
bassplayinMacFiend
2005-01-11, 12:11
Yes.
He's also the one who, over during the AI blackout days, posted on MacNN how much faster the retail version of OS X 10.0 was than the 4k78 version everyone had for weeks beforehand. Of course, they were identical, but he's just that type of person.
But the retail 4k78 didn't have the debug code that pre-release 4k78 had! :mad: :grumble: :mad: :lol: :lol: :smokey:
rampancy
2005-01-11, 21:17
Speaking of a new ad campaign, I've heard on Those Other Apple Rumor-Related Forums that a new iPod ad campaign is coming soon featuring Lindsay Lohan (mmm...). Has any one else heard about this?
morningstarrising
2005-01-11, 21:37
yeah, it has a topic on this page somewhere..Just that it came from MOSR..so I don't know...
Something about Radio...
BlueRabbit
2005-01-12, 00:21
MWSF/Apple/Jobs make frontpage news at bbc.co.uk/technology (http://news.bbc.co.uk/1/hi/technology/default.stm)
Not just that...If you go to the news.bbc.co.uk (http://news.bbc.co.uk) homepage, it's the headline under the technology section. It used to be the headline under the business section too. :)
alcimedes
2005-01-12, 00:37
thing is up until now, a lot of apple advertising would have been wasted. here's how it likely would have gone.
Johnny is sitting at home and sees an ad for OSX and Apple. he thinks it's cool. goes to work and mentions it to coworkers. gets piss poor to flat out negative reponses. except for the Apple faithful, people thought Apple had gone out of business.
fast forward to today. iPod is a huge success. Apple is back on the front burner. people have used and liked their products.
replay the same scene above. this time the reactions are different. why? someone there has an iPod. someone else mentions their kid won't shut up about them, and how great they're supposed to be. another person mentions their friend who has one and loves it. suddenly that initial interest is no longer stifled, but fed by the potential buyer's peers.
makes all the difference in the world. to be honest, i'm not sure apple was really ready for a massive ad campaign until this. in one fell swoop you get rid of the price argument, the wasting of monitor, keyboard, mouse argument for switchers, and Apple is no longer a lame duck.
this time around it might work.
He's a great writer. He even quotes himself.
morningstarrising
2005-01-12, 08:41
Hey, how many Mac mini's been sold so far without one commercial, you think?
oldmacfan
2005-01-12, 08:55
Hey, how many Mac mini's been sold so far without one commercial, you think?
At 10pm central time last night I was still having trouble with the Apple store. All my other sites came up fast on my Cable Modem.
oldmacfan
2005-01-12, 08:58
Hey, how many Mac mini's been sold so far without one commercial, you think?
Also, I do wonder if a new thread could be started to cover the sales Speculation and Rumors on the new Mac Mini, or if that thread belongs in a different Forum.
Oh Mod...Oh Mod... would a Mod care to enlighten us?
pscates2.0
2005-01-12, 08:59
Probably about 14 gazillion.
But imagine how many WITH a commercial... ;)
You happy with settling for 14 gazillion? I'm not.
Isn't an "either/or" thing, is it? Meaning "if you make commercials, it'll kill the coolness and interest!".
:D
I'm of the opinion that they'll help. Especially for this particular product, which, let's face it, just seems like an equally cute computer version of an iPod.
:eek:
morningstarrising
2005-01-12, 11:27
it's white..and has an Apple on it..it IS an iPod
BlueRabbit
2005-01-12, 18:25
it's white..and has an Apple on it..it IS an iPod
Seriously...It looks kind of like an oversized iPod dock if you look at it the right way. :p
oldmacfan
2005-01-12, 21:44
Wait, I got it. the commercial goes like this: Mom walks into Jr's room at 0-dark-early turns on the light, Jr roles over Mo--m, on desk next to bed is a monitor with the cliché of clothes scattered around a pile of CD's and DVD's (an iPod for effect) and Mom says, "how can you find anything in this room". Jr says, "Mo--m the computer is under my home work".
Mom picks up gnarly note book pics up the Mac Mini and gives that how'd they do that kind of look and Jr says, Mo--m can't you just get your own Mac.
I was thinking a whole mess of computer screens, mice, and keyboards all appearing and being replaced by another generic component while the screen image remains the same, the OS X desktop.
Maybe they could have it say something like, "hello?" but only apple people would understand that...
pscates2.0
2005-01-13, 08:27
I definitely think that one of the commercials or print ads needs to play that aspect up...the "connect it to anything...probably stuff you already have!" nature of it, which is going to be a huge selling point. That aspect - more than its "cuteness" or actual specs - is what will hook potential switchers. The cuteness is plainly evident and will speak on its own...and the actual specs shouldn't matter because it'll run Panther, Tiger, iLife 05, iWork and all the other Apple and third-party apps. And that's what people need to know (few things more annoying than a Spec Whore who isn't quite sure why he's one, but feels he needs to be).
As a quick sidenote: I think the whole "cute" thing has been played out, and, honestly, has probably caused some damage to Apple in how everyday, non Mac-users see the company and its products. I'm not anxious to see Apple embark on a campaign that will further plant seeds of "oh, it's a cute little toy...but it's not a REAL computer" in the public's mind. Been there, done that (particularly some of the jellybean iMac and the iMac G4 "store window" ads). Probably not a good idea to do it again.
In fact, that's the second thing that needs to be played up: what it DOES and what it can do, particularly in terms of the iLife 05 suite. Simply too many people out there with digital cameras and camcorders these days NOT to be impressed with the possibilities represented by iPhoto, iMovie and iDVD.
Those two things - BYODKM and iLife 05 - should be the two major "hooks" of any campaign for this. I promise you...no one will give two damns about the clock speed or graphics card if you beat them over the head with those other two things and cause them to realize what an incredibly USEFUL computer this is. The affordability is also a huge plus, of course.
Anyone who's been on the fence about Switching is - as of Tuesday - officially out of excuses, and needs to piss or get off the pot.
;)
I think, now that Apple retail stores can be found everwhere, they should advertise them. Not only as a place to buy a Mac, but a place to buy a digital camera or an iPod.
Once they're in the store, let the sales people advertise the Macs.
thing is up until now, a lot of apple advertising would have been wasted. here's how it likely would have gone.
Johnny is sitting at home and sees an ad for OSX and Apple. he thinks it's cool. goes to work and mentions it to coworkers. gets piss poor to flat out negative reponses. except for the Apple faithful, people thought Apple had gone out of business.
fast forward to today. iPod is a huge success. Apple is back on the front burner. people have used and liked their products.
replay the same scene above. this time the reactions are different. why? someone there has an iPod. someone else mentions their kid won't shut up about them, and how great they're supposed to be. another person mentions their friend who has one and loves it. suddenly that initial interest is no longer stifled, but fed by the potential buyer's peers.
Indeed. I've been pitching Macs and Linux to frustrated Windows users in a particular community for about a year now fairly insistently. Mostly I got comments like, "yeah, we've heard this a million times, so shut up."
Then I got or two people to switch to Linux and talk about how they loved it. Suddenly the reactions have changed. As soon as that happened there was a change. The reaction is no longer hostile. At worst there's no longer any reaction, but many more people are saying that they'll give it a shot.
I think it'll work the same way for Apple.
Franz Josef
2005-01-30, 03:04
In related news:
MWSF/Apple/Jobs make frontpage news at bbc.co.uk/technology (http://news.bbc.co.uk/1/hi/technology/default.stm)
Several new pages (http://forums.applenova.com/showthread.php?t=3232) appear at apple.com
I struggle when I hear Bill Gates talking about "trustworthy computing"- it's a bit like Stalkin talking about democracy, freedom and the Civil Society.
Franz Josef
2005-01-30, 03:11
Indeed. I've been pitching Macs and Linux to frustrated Windows users in a particular community for about a year now fairly insistently. Mostly I got comments like, "yeah, we've heard this a million times, so shut up."
Then I got or two people to switch to Linux and talk about how they loved it. Suddenly the reactions have changed. As soon as that happened there was a change. The reaction is no longer hostile. At worst there's no longer any reaction, but many more people are saying that they'll give it a shot.
I think it'll work the same way for Apple.
Proof of the "halo" effect. I've found Windows users surprised to hear someone enthuse about a Mac - there's no passion for Windows and they wonder why a Mac's different.
It reminds me of a TV ad for a new (and good) UK bank which ran "What do you like about your bank?". The implication was that people tolerated their bank even though they had no particular love for it - they would be happy to switch if something different and better came along.
On the back of the iPod, I think this is happening now.....
vBulletin® v3.6.4, Copyright ©2000-2013, Jelsoft Enterprises Ltd.