It would be kinda nice if Apple did this sort of thing a bit more, and made it available to all those not in a position to visit the Cupertino campus store.
I still think a calendar - with gorgeous, artistic beauty shots of their hardware - would be a nice thing to have (or give as gifts). Messiah, add THAT to one of my "ideas" you were concerned I didn't have earlier (give a PC-using buddy or relative this calendar for Christmas or their birthday...nothing wrong or outlandish with that idea, is there?).
That kinda falls into the "marketing" thing, albeit on a friendly, personal level. But, point is, people get exposed to Apple who might not otherwise.
So there.
You could buy this stuff online, via the Apple store, and/or at the retail stores.