Quote:
Originally Posted by Reed Hastings, Netflix CEO
A negative of the renaming and separation is that the Qwikster.com and Netflix.com websites will not be integrated.
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They already realize that this is going to be a pain to their customers, yet they are moving forward with it anyway. I understand the desire to split the two and focus on streaming, but they don't exactly have the catalog to merit such a move at the moment. Let alone force it's customers to manage two different sites.
On top of that, they don't even own the Qwikster Twitter name. It belongs to some random pothead. This was very poorly done.