[chucker]

There doesn't seem anything in the story that someone couldn't have easily guessed or surmised.

Apple keeps evolving ARKit, and they seemingly don't have quite the right hardware for it. Holding an iPad Pro (currently, thanks to LIDAR, the best ARKit device) or iPhone in front of something in order to get… an augmented something is a really awkward indirection. Imagine if your iPhone used a mouse as its interaction device, but not only that; you had to hold the mouse in your hand and move it around on three dimensions in order to control the UI on the display.

The software is also underwhelming so far. That could be because lack of good hardware doesn't entice anyone to try.

Glasses change the hardware part: you don't hold them, and they mostly just disappear.

But all that is already known and obvious. We've known since Google Glass seven years ago. We can also make an educated guess that Apple works around the entire privacy angle by leaving camera and mic out altogether. OK.

None of those seem like hard questions answered by the leaker. What's Apple's pitch? What makes Apple Glasses better than Magic Leap, HoloLens, etc.? What is the killer app? Has Apple thought of one? If not, have they won over any partner who has a good one?

They could go Apple Watch and make it… fashionable as part of the pitch. Maybe part of the frame can be easily swapped?