[chucker]

I think it's simply become too formulaic, like they have a checklist of the kinds of things people expect from an Apple keynote.

Steve's media events weren't actually like that. If you watch, say, the iPod introduction, you may be surprised how low-key it is.

The average presentation is still quite good, don't get me wrong. They know how to not have too much stuff on a slide, they talk confidently, they seem happy to talk to you. But they're not… outstanding?

I also wonder if Apple having created the expectation of an annual cycle works against them.