Quote:
Originally Posted by PB PM
Apple is no longer a high end computer company, they are a luxury brand.
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Quote:
Originally Posted by PB PM
In a way Apple has always had that vibe, it just wasn’t as obvious to you?
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Hm.
I don't think the latter is true. Things like the Apple Watch Edition were really more of an outlier at the time. I don't even really mind, as long as their other products don't suffer. I get the sense their Angela Ahrendts-era Store changes hurt more than they helped. Not just me, but Apple itself. You can have a high-end Watch, but don't call your stores "Apple Del Monte". It's a store, not a town square.
For the monitor situation, I really think it's more of a blind spot thing. I mean, they have to be aware that equipping their staff with $6k displays is kind of silly, and while they may be OK with doing that for their own engineers (compared to the kind of pay you have to give a Bay Area engineer, a $6k display is a bit of a nothingburger), there have to be internal discussions on what that means for the broader customer base.