The "other side" is Intel, who is having major issues with their chips (specifically the "not going anywhere" issue). Intel is switching from MHz branding to model numbers, just like AMD. Apple is right up there with the G5 - and if you think the G5 has a heat problem, it's NOTHING compared to the Pentium 4 (the P4 heat problems have turned the chip into a dead end for Intel).
You need but wait, for our Lord and Saviour Steve Jobs will return with an improved pancreas and restore the dignity of his people.
Barto