Yeah, I gotta go with Brad here. The Apple brand is too great to abandon. In fact, the "Mac" logo has been surprisingly absent as of late - the "X" logo for OS X has sorta replaced it. Which is sad, because the Mac logo is very clever.
But no, Apple is not going to rename themselves "Mac" any time soon. Apple's most popular products aren't Macs, anyway - they're iPods.
I was kinda hoping Apple would bring back the old-school rainbow Apple logo for their anniversary...but a name change? That's ridiculous.
and i guess i've known it all along / the truth is, you have to be soft to be strong
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