I get so burned out on this kind of stuff...famous folks with the world by the balls, but who opt carry on (sometimes for years) like complete asshats in various ways. Then the end-all/be-all magic pill (once they've pissed-off and alienated everyone within a 20-mile radius): REHAB.
It use to mean something, I guess.
Now it's just part of the entire package (budgeted in with movie PR schedules and the like).
Is it "hip" to go to rehab? A new trendy thing to do? You'd think so, looking around and hearing about everyone "checking themselves in" every time you turn on the TV or launch a browser.
I don't buy half of this crap from these kind of people.