$599? I think that's too expensive. For another $50 you can get a 6s. Spread that over 24 month and it's not even noticeable. I was thinking $499 but that's probably wishful thinking. Personally I don't think there is a very big market for a small phone. It's definitely not as big as a lot of tech blogger types think. And the 5 always struck me as odd sized. Some may settle for it if the price is right I guess. I wish Apple would put a little time into redesigning the dimensions of their phones. Too much chin and forehead across the line. I love my 6s Plus but it just seems needlessly tall.
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