I'm a fan of IWC.
In terms of exciting design the
Grande Complication is interesting: perpetual calendar and moon phase, minute repeater, over 650 mechanical parts. A true work of art and craftsmanship. Of course, well beyond my reach and I don't anticipate I'll ever own one.
In terms of simplicity, and understated elegance, I'm a sucker for the
Portofino range. This one is nice.
DG - Iirc, Apple did churn out some watches in the 80s/early 90s. But nothing of groundbreaking design or beauty.
