I feel like one of the people at Apple who would not be in favor of buying Tesla is Jony Ive, and he’s leaving.
It seems like after Apple Watch Jony was already halfway out the door and he was really primarily involved in two things that interested him: the car and Apple Park. But it seems like he was fairly unwilling to make the compromises in the car necessary to turn it into a shipping product (he didn’t want it to have a steering wheel, for example), and so that project kind of stalled. And he finished Apple Park, so he left.
Buying Tesla isn’t a Jony Ive move at all, but – and I mean this in a good way – I think it is a Tim Cook move. And a Jeff Williams move. It’s pragmatic.
and i guess i've known it all along / the truth is, you have to be soft to be strong
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