Human nature, huh? Folks love the scrappy underdog...until they're not. And then they've got a bullseye on their back 24/7. In some ways, Apple is the new IBM or Microsoft, the 800-pound monkey in the room that everyone else measures themselves against.
And when they stumble or fail, it's extra sweet to many in the stands/on the sidelines (the media, tech press, bloggers and pundits, YouTubers, etc.).
Everything comes and goes, cycles around, ebbs and flows, loses and wins. Stick around long enough and you might even see it happen several times.
|