I think that the best thing for Apple is competition. The more people that push Apple the better and more ingenious the products become. Look at the cellphone industry! You see all types of new designs that pack more features in smaller packages because everyone wants to be the best.
If Apple enters the cellphone industry they may loose some ground because they aren't 100% committed to making just cell phones. They will have to work harder than other companies to stay afloat in that market.
I highly doubt that Apple will enter the mobile phone industry. Is there a reason? Are we lacking quality phones that make calls whenever we want? No. Are we deprived of technical "life" just because Apple doesn't make a cell phone? No.
The iPod is a gadget that can evolve, true, but I don't see it becoming a phone in the future.
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