Quote:
Originally Posted by kscherer
Was it "marketing", or did Apple design and build something that you wanted/needed?
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It's funny you zero'd in on my use of the word "marketing." I hit "post" and thought, "Hmm. Not really 'marketing.' Ah, screw it, nobody's gonna care whether I use just the right word there."
What I really meant to say was that they are frickin' geniuses of
pricing (which is related to marketing, but not the same thing, yes.)
Not only did Apple get an extra $150 out of me, right off the bat, by keeping the old iPad Pro model at the old price, they bumped me up
another $150 because who's gonna buy an iPad Pro with only 64GB in almost 2019? Then, since they had so adeptly pushed me into this new pricing arena ($650 became $950), the price of the folio keyboard seemed not so much more. At $650, adding another $180 for a keyboard seems... kinda wrong. But when you're at $950.. eh, throw the keyboard in there, too.
So, using their amazing pricing skills, they turned a $650 sale into a $1130 sale.
I did stop short of the pen(cil). I just don't think I'd use that. But, if I had thought of a use for it, another $130 would have seemed pretty OK. "It's cheaper than the keyboard? Sold."