Okay... this just occurred to me yesterday.
I'm sure everyone has seen that Rozerem commercial about insomnia, where the sleepless guy comes into the kitchen, and Abraham Lincoln, an astronaut, etc. (entities from his dreams) are there waiting for him.
Well, the surly little creature hunched over the plate of bacon and eggs, who says "Whatever" in the most sullen way...
Um... did you ever wonder why that creature is there? And why he's doing what he's doing? And what it means?
Like I said, it just occurred to me last night. So I thought I'd ask if the same meaning occurred to any of you.