Quote:
Originally Posted by Doxxic
I think it has something to do with how you call your mother.
Quote:
Originally Posted by chris e boy
"Mums the word" is a slang term which means to keep a secret. The tagline implies that Apple no longer has to keep the secret.
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I was trying to be funny... notice the double meaning of 'calling' your mother?
Can't blame anyone for expecting me not to understand the slang in the first place though, as I have proved to be a little bit of a noob in that area before...