[Satchmo]

Now that tablets have become a part of everyday life (thanks in no small part to Apple), price will become a huge factor over the next year or so.
The mystery and fear of what a tablet is/does is gone.

Yes, there have been a bunch of horrible iPad competitors, but if Amazon gets it right and comes in at $250, watch out. Apple probably still has nothing to worry about for the short term. But just as Android overtook the mobile phone market, it can do the same in the tablet space. It does have to be as good as an iPad...just 80% as good and 50% cheaper.