What is crazy to me is that the 'ceiling' for iPhones and iPads isn't even within sight. As good as Apple has been doing with their smartphones, smartphones are still a small fraction of the overall cell phone market. Yet, the overall cell phone market is trending towards smartphones becoming standard. Giving Apple(and Google and others) hundreds of millions of potential new customers. Especially considering how often people tend to replace their phones compared to their computers. Apple really may have struck the motherlode.
That said, there are obstacles, and just as well as the faster turnover rate can help Apple grab marketshare, it can also help them lose it if they don't stay competitive. Also, AT&T exclusivity may well become a thorn in their side the longer it exists. Still though, if Apple stays on its game, the next ten years might make the previous ten look like a warm-up.
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