We built our last home. Or, rather, we had it built in a subdivision. The builder had a few different model of homes to choose from and several facades/materials. It was fun experience and the variety of choice meant that while there were only 6 or so layouts to pick from, each house looked different and had a different feel.
But new homes are full of unexpected problems because of the grading, the way the foundation settles, etc. We liked the house but we wouldn't do it again and that's separate from it being in a subdivision with an HOA (which we didn't mind since they were entirely reasonable). It was the house just lacked character. 3 years ago, we moved in a house that's nearly 100 years old and love it. It, too, has problems but they are entirely expected with a house this old.
If it's not red and showing substantial musculature, you're wearing it wrong.