There's going to be a
lot of car ads this year! I'm looking forward to it.
An interesting (to ad nerds like me, I guess) change this year has been the increase in companies avoiding purchasing national slots and instead purchasing ads only in key markets. BMW is advertising their new 3 Series in NYC and LA, for example, and tiny Suzuki is also hoping to get some Super Bowl buzz for their Kizashi sedan while avoiding shelling out for a nationwide ad.
Also, at the eleventh hour,
the FCC has ruled that Randall Terry
can't force stations to broadcast his shock ad featuring "an aborted fetus and/or fetal parts" during their most-watched programming of the year just because he says he's a presidential candidate. (Who
wouldn't love a few fetal parts with their salsa or bean dip?)
Randall Terry should have just teamed up with Sony to make their annual Creepy Sony Ad extra disgusting. "PlayStation Vita? More like PlayStation Fetus!" BLAM.