Quote:
Originally Posted by Frank777
Why wouldn't they just call it the iBook?
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New products don't have the i prefix any more. The Apple brand is huge enough of its own now. It's Photos rather than not iPhoto, Apple Music rather than iMusic, Apple Watch rather than iWatch. Had the iPad been introduced a few years later, it'd probably be the Apple Pad/Tablet/Slate.
(Heck, it's possibly Apple Slate was an intended name, which would explain the slate rumors.)
Quote:
Originally Posted by pscates2.0
Perhaps for the same reason any new TV show coming out that deals with the occult, UFOs or the paranormal doesn't call itself The X-Files? It's already been used, and why needlessly confuse folks? Apple's already been around the block, twice, with iBook(s)...they shouldn't push it. They've got smart, creative people on the payroll who can (and should) come up with something better.  |
There's precedent for Apple reusing brands for different products, though I can only think of the rather obscure Cocoa example right now. (Cocoa was originally an app for kids.)