Quote:
Originally Posted by BlueRabbit
Lately, it has seemed as though Apple would follow this route. At MWNY 2000, when Steve showed the Cube forming a new column in the product matrix, there would logically be a new laptop to fit into the space above the Cube. In that case, we'd have consumer, prosumer, and professional lines of laptops in addition to desktops.
We are getting close to this point again...
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Actually, we're not. It is important to note that Apple stopped using that grid system after the Cube. In addition, if you recall to when the grid system first appeared, it was when Jobs was talking about simplifying Apple's product offerings. He showed a slide that listed all the xx00 systems (7100, 7200, 7300, 7500, 9500, 9600, 3400, 2400, 1400, and so on) and mentinoed how confusing it was and that he wanted to dramatically simplify that.
However, now that Apple has grown and expanded their market, that simple grid is no longer necessary. Condensing the products was to condense what Apple offered to not only simplify it for customers but to also increase profit margins by offering less systems. This is no longer as applicable, and the death of the grid happened many years ago.