I think Facebook, the social media thing we all know, will eventually fade as its older user base does, sure.
But I'm mainly talking about all this new, "Meta" stuff being anything anyone gives a flip about in any real, tangible way. Facebook's - sorry, Meta's - only real "hook" is that goofy social media thing, and it won't - can't - last forever.
Any other company, maybe. Not Facebook/Meta. They've shit in everyone's mouths a bit too much over the years for sane, rational people to follow them on new journeys, IMO. But maybe my faith in humans is way too high and I'll be spectacularly, tragically wrong about it.