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kscherer
Which way is up?
 
Join Date: Aug 2004
Location: Boyzeee
 
2007-07-18, 12:09

Quote:
Originally Posted by Mac+ View Post
Good stuff - I hope iTunes *insert more apt name here* evolves along these lines.
I would strongly disagree with re-branding. Apple has carved out a niche in the market place that is absolutely dependent upon the iTunes/iPod brand name. I don't think you could rename iTunes any easier than Coke or Ford or Xerox. It would not make good business sense to do so. They could rename the store (which, in fact, they have done, sort of—iTunes Music Store was changed to iTunes Store, although iTunes Media Store would be better).

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