View Single Post
Dorian Gray
Veteran Member
 
Join Date: May 2005
Location: Paris, France
 
2014-09-04, 05:21

Quote:
Originally Posted by Eugene View Post
Apple will surely eat into the low-end of big names like Rolex, Omega, Breitling, TAG-Heuer, etc.
Even that would be a big leap and not one I think will happen imminently. I don’t own a Rolex so I’m not quite qualified to speak on this, but don’t buyers choose one to:
  • buy into a heritage of watchmaking and exploration, an imagined lifestyle of elegance and danger (while growing a belly in the office)
  • buy something Swiss
  • flaunt a bit of wealth
  • derive enjoyment from an entirely mechanical thing
  • own something that will last indefinitely and possibly be given to their children
  • have a ‘Rolex’
… among other things, and not necessarily in that order.

A $400 Apple gadget would satisfy literally none of those wishes. That’s not to say there won’t be a sea change in perceptions that make an iWatch desirable regardless. Maybe the iWatch will be so fantastically useful that people will fall out of love with fine watches because they’re intolerably impractical by comparison. But that’s a big leap, as I said.

If this Ive statement was uttered, it was certainly in jest anyway.

By the way, I do have a beautiful Stowa Antea Kleine Sekunde. I wouldn’t part with it for all the iWatches in China. Just saying.

… engrossed in such factional acts as dreaming different dreams.
  quote