It’s not just Apple that is doing this, announcements of announcements, it seems to becoming the industry standard with tech companies now. Even music, they do spoilers of songs or themes from the music video a few days before release. Got to hype people up, the longer the better, because that seems to make demand higher than ever a launch. Strong sales at launch seem to be the goal now, get them out to trend setters, YouTube reviews, Instagramers and draw in even more buyers.
|