I feel like Apple's TV moves are also setting itself up to deliver some pretty unique viewing experiences in the not-too-distant future (if you're in the Apple ecosystem). I could totally see them releasing an AR headset or glasses and creating TV content that takes advantage of that. I mean, 3D is one thing, but content that maps to the room you're in? Imagine, in the comfort of your own home, watching a Jordan Peele horror series w/ your glasses on. Now imagine that that thing is not on your screen anymore but crawling on the floor towards you. Many, many pants will be shat.
So it goes.