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Originally Posted by Baron Munchausen
It bites in? maybe, but does not replace it. No way. Not an accurate parallel.
Libraries. Exactly - as free rental is available (with limited content range) and radio provides free access to the latest music (albeit not on demand) the market space for paid rental of music is narrow at best IMO.
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You're subscribing to convenience. It's the same reason why people are willing to buy music off iTunes when it's readily available at the local shop for about the same price...uncompressed. Not only that, but unless you intend to break the law, traditional rentals aren't long-term like Real Rhapsody is. Even compared to Netflix, you have to return a disc to get a disc...your access to the content is limited by those sorts of stipulations.
Because of that I'd be much more likely to pay for a Rhapsody-like music download service than Netflix.