I harbor no hope whatsoever that this will amount to anything remotely approaching worth-a-shit status.
Why? History tells me so.
I'd love to be proven wrong, but five years of G4 tanks, Goldblum's various stammering insights, "Rip, Mix & Burn", the annoying iBook user on the airplane, Baby Jack, the Switch dorks, the dancing goober with his iPod, the guy getting blown out of his house by a G5 and last year's Pepsi thing all point to a very clear conclusion.
Don't tell me any of those made an impact or mattered in any meaningful, measurable way. We're still at 3% or so, right? And probably will be a year from, even after Tiger and G5 iMacs and dual 3.5GHz G5 towers are commonplace because, as usual, Apple won't lift a finger to aggressively tout said Tiger, G5 iMacs and monster G5s.