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Robo
Formerly Roboman, still
awesome
 
Join Date: Jul 2004
Location: Portland, OR
 
2011-03-18, 00:52

Good post. As I said in the tenth-anniversary iPod thread, Apple has changed the way people view technology. That's not going to "change back" any time soon.

In the book Inside Steve's Brain, Leander Khaney uses the allusion of PC-style thinking and consumer electronics-style thinking as two sides of a river, and in the 80s and 90s, Apple was on the wrong side. But now the world is very different. Apple isn't different — the Mac was the toy-like sealed computing appliance of its day — it's just that now everybody wants to be on their side of the river.

Technology is evolving in a more CE-like direction. I think it was the PC era — the user experience as purely software on an unemotional, irrelevant and often invisible engine — that was the aberration. Household references to "the computer" will soon sound hopelessly quaint, like people from the fifties trying to be sci-fi.

and i guess i've known it all along / the truth is, you have to be soft to be strong
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