Not sure I'd position a fanless notebook as a "pro" unit. Someone goes to pushing it and it might throttle down or act up more than something with a fan?
What I am okay with would be still selling the M1 wedge at $999 and called MacBook Air
Selling the new 2022 Air as just "MacBook" for that $1,199 starting price.
Yank the 13" Pro
Basically, I you think you need a fan, go pro. Otherwise, the sub-$1,999 notebooks are for you. Do you want a smaller one with a wedge design and an older processor for $999, or do you want to step up $200 for a larger screen, M2, etc. and own a MacBook?
Leaving off "Air" and "Pro" instantly removes any expectations/demands that might otherwise be present. It isn't small and light/tapered, and it isn't full-on "pro". It's just a...MacBook. The notebook for pretty much anyone.
But they're just going to keep in interesting for another cycle, I guess.
I hope we're still not having this discussion a year from now.