The only justification I've heard that makes any sense about the $10k price point is to factor in for the fact that the price of gold itself can vary pretty hugely so this way they can ensure they not only keep the same prices but also the same(in a near enough it makes no difference) margins.
Of course, that doesn't address the other part of why not $4k or $5k...etc. without doing the lookups right now I'd bet even the absolute highest price of gold wouldn't be enough to upset a $4k iPhone's price and margins.
I also haven't confirmed but someone on a forum I was reading proposed there is probably between $900-1400 worth of gold in the Edition at current prices, so I dunno, I guess if that is at all accurate and the price of gold *tripled* having the set $10k sort of becomes justifiable?
But eh, not really fuck it. Apple did something weird with this product and I don't really agree with it.
|