Interesting little story about Apple's perception as a brand.
http://www.cbc.ca/technology/story/2...nd-survey.html
I find little things like this interesting, although a bit off-putting. I would not say that Apple's brand perception is unmerited. The company has worked hard to get where it is, paying attention to design and functionlity. At the same time, the power of brand is scary, as it can reduce individual choice to a name and symbol game.