Isn't the Touch Bar the real demarcator between the 13" Air and the base 13" Pro? That is where the $300. is, right?
Since I have no interest in the Touch Bar, I'm an Air guy. If you're willing to pay the premium for fancy keyboard buttons, You're a Pro guy.
If you have basic needs, either with do. If you have need of higher processor speeds, you go with the second-level 13" Pro.
I'm not seeing the customer confusion here. Apple seems to have covered the bases well.
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