Microsoft Auto is pretty much the standard — it powers Kia's Uvo, Fiat Group's Blue&Me, Ford's Sync (and MyFord/MyLincoln Touch), and now whatever Toyota is doing (so, the next generation of Entune and Lexus Enform).
I can't really see Apple wanting to break into this market (and I'm sure car companies have tried to get them to). They wouldn't have complete control over the experience.
and i guess i've known it all along / the truth is, you have to be soft to be strong
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