Quote:
Originally Posted by ezkcdude
Why release a major new product just not in time for the holidays?
|
Short answer? Probably because they've not finalized it yet, and that was never their plan (couldn't realistically get it ramped up in time for this Christmas, with design tweaks and so forth?)
And the "Christmas offerings" were all the consumer gear and iPods, updated in September and October.
They're probably still hammering away at things, and probably
will be right up to January 25. And then once it's unveiled to the world, the basic design, features, etc., they've bought themselves 3-5 months ramp-up time (and built-in hype/anticipation).
If they unveiled it now (or even a month ago), but didn't have lots of them already made and ready to ship, what would that gain them? They work on their timetable, and, for whatever reason, they feel like late January is the time to unveil things.
Especially if it's going to follow that initial iPhone announcement/release blueprint from 2007...announce the thing at the first of the year, put it on the street six months later. In that middle 5-6 months, you've got time to tweak things, gauge anticipation/demand, build interest, etc.
Hell, Steve could storm into Apple on January 21st and decide he's not happy with any number of things and demand a boatload of changes before the January 26th event. It's not unheard of...
