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Originally Posted by Brave Ulysses
It turns some people off, but it also gains a hell of a lot of attention.
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You know there's many kinds of attention, and PETA has a lot of negative attention. Why, I have a comic strip here that depicts a PETA representative wearing a shirt "Hug a Cockroach". Think people will take them seriously?
PETA would go long way if instead of using shock value and appeal to emotions, they geared toward something that would make average people get up and be annoyed. Oh for example, they could say something like that 80% of dairy cows are malnuritioned and because of that, milk harbor more bacteria which may be actually more harmful.
Something like that. People will react more positively than if they get a guilt trip for slaughtering innocent animals and eating their meat, wearing their skins, etc.