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kscherer
Which way is up?
 
Join Date: Aug 2004
Location: Boyzeee
 
2018-12-03, 16:39

Glad you're happy. For small retailers like us, it's just more corporate competition we cannot match. It's one thing to face competition from other retailers (Best Buy, etc.) when we know they pay wholesale for Apple gear, and thus lose money on their loss-leader sales. However, when we face this kind of price competition from the manufacturer, it's very difficult, because Apple makes a profit either way. With our margins on Apple hardware already small (and getting smaller), there is no way we can compete.

Basically, what Apple is saying here is, "We want the vet market all to ourselves, with no competition from our retail partners. And we're going to get it by pricing our products below wholesale, thus ensuring the only way our retail partners can compete is by losing money."

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- Blessed are the peacemakers, for they shall be called sons of God. (Mat 5:9)
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