Hmmm... time to compare.
Virgin:
Richard Branson - Billionaire entrepreneur with well marketed, likable image.
Current project - lifting people up, by funding Burt Rutan to launch civilian
Space Tourism for far less than $20 Million per ride !
Sky:
Rupert Murdoch - Billionaire entrepreneur whose own family hates him, and don't even want to run the company.
Current project - dumbing people down with FOX News, megalomania, generally trying to outbastard Satan.
Virgin Galactic or Galactic Dickwad... gee....
Full Disclosure:
I've got a Sky dish on my house. If they want to send me to Space or do something noble with their profits they'd improve their image in my eyes.
If Virgin supplied the same service in my area, the call would be easier.