Thread: The Future
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Franz Josef
Passing by
 
Join Date: Jan 2005
Location: London, Europe
 
2006-03-26, 12:46

Quote:
Originally Posted by chucker
Incorrect. Apple is strongly against convergence.
I'm not sure that's necessarily quite true. Apple seems very keen on convergence in the sense of "The Digital Hub". AirTunes (and later MovieTunes?) is an example of this. iTunes and iTMS are to some degree also a reflection of this, bringing audio (music, radio and podcasts) and video (first music, then shorts, then full length features) together and allowing them to be co-ordinated via a Mac; and even the iLife suite reflects this in its most basic form in the sense of photos becoming slideshows, music added from iTunes and then exported to DVD. It seems a fair bet that we could have seen a PVR by now (and I guess we might still) if this didn't complicate Apple's already tortuous negotiations with the film studios / TV companies.

Where Apple don't see convergence is in a single device becoming the main personal electronic accompaniment (ie a single cellphone/camera/MP3 player etc). Rubinstein is on record on a number of occasions saying he believes this isn't what the market wants (and personally I'd agree with that).
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