I remember when Real got caught doing this and it was very bad for them, with lawsuites, etc. I'm surprised the uproar (if it can be called that) has been very low now that Apple is doing this.
I thought one of the advantages of being on a Mac was the lack of spyware. Now Apple is putting it in their own software.
I'm happy this option can be turned off (and have done so), but I'm sure this is just the beginning of increased Apple monitoring. After all, software update knows just what Apple software is on your computer that needs updating. You think Apple doesn't receive this information? Do you?
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