The only way for eTextbooks to be successful is if they cost less than used books at a college bookstore... Say, $19.99-$39.99 for books that are $70-$120 new and $40-$80 used.
eTextbooks can't be resold, so they are inherently less valuable. If you figure the average textbook is resold 3 or 4 times, the publisher will come out about even. College bookstores will be pissed, though.
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