Thread: Apple Watch
View Single Post
Dorian Gray
Veteran Member
 
Join Date: May 2005
Location: Paris, France
 
2014-09-09, 17:16

One significant thing about the Watch is that Apple created a new and highly legible typeface for it. I am not a font geek, but it looks very different from anything I’ve seen on the iPhone – and drastically different from Apple’s currently favoured Helvetica. It has a huge x-height and feels vaguely like Frutiger (cue shoot-down from drewprops or 709!).

Kind of exciting to see a whole new typeface for this new product. I’m impressed by how much thinking has gone into this watch. It must have been a huge project at Apple.

… engrossed in such factional acts as dreaming different dreams.
  quote