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Eugene
careful with axes
 
Join Date: May 2004
Location: Hillsborough, CA
 
2016-04-02, 22:44

Quote:
Originally Posted by PB PM View Post
Let's face it, even if Apple were to make a car, it would never compete with the rest of the industry, let alone Tesla. One, Apple never cares to compete on price. If there is ever an Apple car, count on it being $100k+ and never dropping. Basically it would be a car for CEO's and the rich, not the general populous. That's wonderful if you happen to be rich, and want a "Apple" life. I for one am not rich, and don't feel the need to have a complete "Apple" life. So for me it was DOA long before the Tesla 3, because it was never even in the realm of consideration.
That's not how the auto industry works. An Apple car would certain carry a small premium over competing cars in its segment, but only making options in the $100K range wouldn't be worth their time. Have you not paid attention to the Tesla rhetoric? Start out with a very expensive, low-volume halo car as a proof of concept, then introduce a still expensive, mid-volume model, then finally release the high-volume, 'affordable' model that will be the pillar of your company. Look at BMW and Mercedes. Their best selling cars have been $37-43K 3-Series and C-Class models for about a decade.

Unlike Tesla, Apple doesn't need to build up momentum to create a mass-segment car release. They're one of the largest companies on the planet.
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