[chucker]

The thing I never liked about "MacBook" is the lack of symmetry.

MacBook Pro, Mac Pro. OK!
MacBook Air, …Mac mini??
MacBook, iMac?

Not sure why they wanted to kill brands like PowerBook and Power Mac but not iMac. (PowerBook was called that even before the PowerPC era, but I guess at that point, the association had stuck?)

But it's kind of a nerdy pedantic problem. I think the lineup has improved a ton just in the past year: they ditched the confusing don't-call-it-Air-MacBook, they made all MacBook Pros have similar rough attributes (Touch Bar, …), they brought back the Mac Pro, they had just brought back the Mac mini properly, and they've even started to fix the keyboard.

The bigger work is to be done on the software side, I think. They seem to have a hard time scaling their software engineering teams and instead end up with an unwitting tick-tock cycle — features followed by fixes. That needs to change.