All the research and money they'd have to put into lens manufacturing and other camera-related things wouldn't be worth it to enter a market that's already saturated with experts.
What could Apple bring that Canon, Sony, Kodak, Nikon, Olympus, Fuji, HP, and dozens of others aren't already? There's only so much innovation one can bring to an industry that's been around for hundreds of years, not the mention the little payoff they'd get in return.
Digital cameras are already using more megapixels then anyone would ever need.
If there's any chance of Apple making a digital camera, they'd co-brand one with Sony or something. But, it wouldn't surprise me anymore if Apple were to do something that 'would never happen'. Knowing Apple, theirs would be around 1 or 2 megapixels, have no LCD screen, and 2 buttons, but everyone would buy one because it's white.
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