It also has something to do with the fact that third party venders didn't have access to Thunderbolt until this spring, when Intel finally released a chipset to support it. A few high end PC boards have it now, and most venders have said they are going to support TB down the road.
If you look around Apple is shipping the cheapest TB cables, at $50 vs $60-70 from other venders (so much for the Apple tax).
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