I found this post interesting:
Why Apple's Amazing Siri May Herald the End of the iPhone
Quote:
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Ultimately, Apple faces a business model choice. It can continue to try to build handsets so amazing that they lead us to buy devices we didn’t think we needed. As the lack of an iPhone 5 announcement today showed, that is no small feat. Or, Apple can use its incredibly sticky services to bring new users into its franchise, gradually leading them to pay more money for software than they ever dreamed possible. The transition would not happen overnight — imagine the annoyance of people who just waited in line for 2 days to get the latest handset — but an eventual shift would open huge new markets for the company, making today’s colossus seem positively small.
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