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Brad
Selfish Heathen
 
Join Date: May 2004
Location: Zone of Pain
 
2006-03-13, 13:14

Quote:
Originally Posted by Banana
Well, the general consensus is that Apple doesn't want to step on Adobe's, one of biggest customers for OS X, toes. The closest Apple did was release Lightroom, but it's argued that there's really no equilivant.
You got it backwards. Apple released Aperture because there was no equivalent, but then Adobe released a preview of Lightroom which basically does the same as Aperture.

Apple did, however, produce Final Cut Pro back when Adobe Premiere and Avid were kings. Apple has since owned much of the video editing market. Apple also has Shake and Motion which compete with Adobe's After Effects. So, Apple has shown that it isn't afraid to step on some toes when the competition (read: Adobe) isn't keeping its software up to snuff.

What's different here, though, is that the image-editing market isn't really stagnating like the video-editing market was. Would Apple see a need to step into the picture and release an app that would inevitably crush competitors simply because it carries the Apple brand? I don't think the situation is that dire yet.

The quality of this board depends on the quality of the posts. The only way to guarantee thoughtful, informative discussion is to write thoughtful, informative posts. AppleNova is not a real-time chat forum. You have time to compose messages and edit them before and after posting.
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